I helped lead the creative direction and project deliverables for the Farm at Brush Creek Ranch during my time at WeCreate Media. Being part of the launch team we helped execute everything from formulating the brand DNA to the right down to the menu designs and products of its entities. The Farm is made up of serval entities, an on-site creamery, greenhouse, brewery, distillery, world-class wine cellar, restaurant and venue space. Our team worked hand and hand with the ownership to successfully launch the Farm this past summer. I personally designed entity logos, signage, products, labeling, sourcing and coordinated with multiple vendors to get items produced and completed.
Western luxury at it’s finest! Brush Creek Ranch is made up of the main property along with three different accommodation options, Lodge & Spa at Brush Creek Ranch, Magee Homestead and French Creek Sportsmen’s Club. Each location is masterfully crafted and caters to the 1%. As creative director at WeCreate Media, I designed the website for the property and helped unify the brand by creating new logos for French Creek and the Farm. I oversaw the creative direction of the daily deliverables and on-going collateral that the sales staff and support staff needed. I was very hands on with the brand and met with and presented weekly to the Brush Creek Team and executive staff.
Moxy Chicago opened with a bang and I was on the launch team that helped conceptualize and open the first Zombie Taco. As creative director at WeCreate Media, I lead the project and our team designed multiple logos, names, and visual directions. The option selected as the one I developed everything from the logo, to the signage, wall wraps, menus and packaging I personally completed. Our team also developed a line of products to be sold in-store. This unique location has a 24-hour walk up window and was so successful that two more are slated to open with in a year.
CT is a 25 year company in the home protection optics industry. As Creative Director at WeCreate Media our team transitioned Crimson Trace from a firearms accessory to a company of three distinct verticals: Sport, Protection and Tactical. These new verticals evolved the company into an Optics Company. The new sport and tactical lines developed new products and we helped their internal marketing team launch them. I developed the new tagline: Complete Focus. I also created the brand standards for the entire company from logo usage to colors and treatments to package design and trade show booths. I touched and created more than 50+ assets to complete this brand.