Colaboration is Key

I had the great opportunity to shoot with some very cool and interesting folks. Karen Maravilla of It's Just Serendipity and Holly Novacich of Josef & Mari's Salons were the team of gals that made this shoot happen along with our talent for the day, Megan McDonald. Karen proved the amazing space, dresses and props for the shoot and Holly provided the hair and makeup services as well as assisted me with reflectors... and even moving a couch.


I couldn't be more happy with the space. Big windows of the old Woolworth Building/The Destination Building on Hohman Ave. in Hammond, In, flooded the set with excellent daylight. The space was filled with beautiful textures, colors and interesting "things" that begged to be explored and touched. I wanted to take it all home and I think we could do ten more shoots here. The dresses were classic-vintage gowns that are for sale at It's Just Serendipity and that helped focus the shoot. We based the locations around the dresses and Holly did a great job transitioning hair styles for each look. It was great to work with these ladies, everyone had something to add and I think the end results speak for themselves. 

Here are some behind the scenes shots of the team in action:

Karen M. Maravilla (left)

It’s Just Serendipity is a unique boutique that features one-of-a-kind finds: everything vintage/antique, handmade goods, upcycled rescues and reinventions, furniture and yummies. We specialize in vintage clothing and accessories as well as prop rental. Open Thursday, Friday, and Saturday from 10 am – 4 pm. Located at 5630 Hohman Avenue, Downtown Hammond, In. Like us on Facebook or visit 219-932-NEAT(6328)

Photo shoot venue: The Destination Building (formerly the Woolworth Building)
5201 Hohman Avenue. Raymundo A. Garcia is renovating this historic building into a restaurant, catering, and entertainment venue which will be called EAT. Like EAT on Facebook!

Holly Novacich (right)

Owner & National Educator teaching all aspects of hairdressing & business consulting to help other stylists succeed in the industry. Holly works behind the chair specializing in hair cutting,color, texture and makeovers. She enjoy helping create beautiful brides complete thier looks from hair to makeup! Holly has been honored to work at Fashion Week in New York and do photo styling,fashion shows & bridal magazines such as Wedding Essentials.
Learn more about Holly by visiting


Joseph GonzalezComment